"...So, as we learn more about the potential risks in the relationships between social media exposure and mental health we must, as our colleagues in this issue demand, speak up, not only against the spread of misinformation about mental health conditions over the internet, but also against the exposure and inform about the potentially contagious effects. Further, we must try to influence the content in ways that strengthen the “Papageno” rather than the “Werther” effect. Even though professional engagement with social media is challenging, it is our duty as researchers to work together with young people towards a better understanding of the mechanisms underlying contagion and of its prevention. This will hopefully help protect adolescents by improving their self-agency, while we continue to advocate better regulations of social media."